About UsUpdated 9 hours ago

We are a small business focused on building the very best, no compromise, foil assist product on the market. 

Mark designs and hand-assembles every Boogie in Mollymook, Australia, while Glenn develops the software from his garage in Wanaka, New Zealand.

Keeping everything in-house means the people who answer your emails are the same people who designed the hardware, wrote the firmware and built your Boogie. It also means customer feedback goes directly to the people who can actually make changes.

We deliberately keep things small. We're not trying to become the biggest brand or put as many Boogies in the water as possible. We prefer slow, sustainable growth that gives us time to support our customers and keep improving the product.

Direct to Customer

We sell Boogies directly, with no dealers or distributors.

Removing dealer margins allows us to keep prices down while putting more of what you pay into the product itself. It also means we deal directly with every customer and hear feedback firsthand.

Simple, Fair Pricing

Everyone pays the same price.

We don't run sales, discount codes or special deals for influencers, friends or ambassadors. You can buy a Boogie knowing you're getting the same price as everyone else.

No Advertising or Paid Ambassadors

We don't pay for advertising, sponsored riders or positive reviews.

We'd rather put that money into engineering, reliability and customer support. Most new customers find us through existing owners and word of mouth.

If you'd like independent feedback, join the Boogie Owners Facebook group and ask people who own and use a Boogie

Support & Spare Parts

Our relationship with customers doesn't end when a Boogie leaves the garage.

We provide direct support ourselves and make replacement parts available to existing customers at cost.  We stay in business by selling  Boogies — not selling expensive spare parts to people who already own one.